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Athletic Brewing, a Connecticut-based brewery, began in 2017 with the goal of producing tastier and more enjoyable non-alcoholic beers. Since then, Athletic Brewing has garnered investments from a handful of professional athletes and entrepreneurs, including NFL stars J.J. Watt and Justin Tuck. Currently, Athletic Brewing has partnered with country music star Walker Hayes to launch his own line of non-alcoholic beverages, "Fancy Like."

Athletic Brewing CEO Bill Shufelt joins Yahoo Finance in-studio to discuss the projected growth for the total addressable market (TAM) for non-alcoholic beer brands.

"In theory, it could be huge. The beer market at retail in the US overall is about $115 billion estimated. Non-alcoholic beer was 0.3% when we started, it's up to about 1.4% now nationally," Shufelt explains. "But certain channels are five to ten, even as much as some national grocery chains are more than 20% non-alcoholic beer of all beer these days. We think as a company, at least 10 to 20% of the future beer market will be non-alcoholic beer."

Shufelt hopes to expand the available products for people who don't drink — calling modern conceptions of being "sober" as outdated — while also building out Athletic Brewing's presence in the category.

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This post was written by Luke Carberry Mogan.