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Amazon's annual Prime Day sales event will launch next week, taking place over July 16 and 17 and offering big deals on various brands. This year will be the first Prime Day to star Rufus, Amazon's AI chatbot.

Visible Alpha telecom sector analyst Melissa Otto joins Market Domination Overtime to give insight into Amazon's Prime Day promotions and what investors and consumers should expect from this year's shopping day. Otto explains why Amazon's North American business gives reason for that hope, as well as the consumer tailwinds Prime Day sales could give for tech brands like Apple (AAPL).

"I think the North American retail business, it's never really been a very profitable business for Amazon. However, that started to change at the end of last year and coming into this year. Based on S&P Global Visible Alpha consensus, we're expecting 6.3% operating profit margin," Otto tells Yahoo Finance. "And for that to jump to almost 10% over the next three years. And you know, revenues just aren't staying still either. Revenues are expected, by the end of 2027, to hit $500 billion. So that would mean that Amazon is generating about 10% top-line growth in their North America retail business year on year."

For more expert insight and the latest market action, click here to watch this full episode of Market Domination Overtime.

This post was written by Nicholas Jacobino