Yahoo TV

The Amazon Prime Day (AMZN) sale kicks off today, promising a wide array of Amazon brands and third-party products at significantly discounted prices. The sales event lasts from Tuesday until Wednesday, July 17.

Emarketer principal analyst for retail and e-commerce Sky Canaves joins Wealth! to offer advice to shoppers looking to make the most of Amazon Prime Day deals and discounts

Canaves emphasizes the importance of preparation, advising shoppers to "plan ahead" by creating a clear list of intended purchases. This strategy, she suggests, can help consumers avoid impulse buying driven by fear of missing out (FOMO). Whether you're back-to-school shopping or getting an early start on holiday gift-buying, Canaves recommends having a specific idea of what you're setting out to purchase.

For more expert insight and the latest market action, click here to watch this full episode of Wealth!

This post was written by Angel Smith