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STORY: :: Shoppers are likely to spend roughly $14 billion

during Amazon’s Prime Day event this year

:: New York

:: That’s according to

data firm Adobe Analytics

:: July 16, 2024

:: Seattle, Washington

:: Beryl Tomay, Transportation Vice President, Amazon

“This year, we have millions of deals dropping as often as every 5 minutes through select periods, across over 35 categories.”

“We've been preparing for Prime Day for weeks and months leading up to the event, including how we place inventory and forecast customer sales so that we can be ready.”

Spending at Amazon on Tuesday (July 16) and Wednesday (July 17) could rise 10.5% from Prime Day 2023, Adobe said.

The online retailer began holding Prime Day a decade ago, typically in July.

Prime Day accounts for 1% to 2% of Amazon's net global sales, according to CFRA Research.

Amazon said that Day 1 of its two-day Prime Day 2023 earned its biggest sales day ever, although it doesn't disclose total sales for Prime Day.

Amazon's Prime Day has turned July, an otherwise slow time for retailers, into a season when shoppers look for bargains, especially on back-to-school clothing, electronics, uniforms, backpacks, dorm decorations and supplies.