Parade of Volkswagen Beetles cruise Mexico City roads

Reuters Videos
2 年前

STORY: The 13th annual edition of the Beetle parade, organised by different fan clubs in the Mexican capital, commemorates the celebration of the popular vehicle on June 22.

The “bug,” or “vocho,” as the Beetle was nicknamed, debuted in 1938 as an affordable vehicle commissioned by Adolf Hitler to promote car ownership among Germans.

63-Year-old public servant Roberto Martinez told Reuters:

“My dad owned many Volkswagens, I learned to drive in a Volkswagen I always liked them and that is why I have one. It is incredible that people go crazy about the beetle, ‘vocho,’ ‘fusca.’ Each country has a different nickname, but it is still a sedan.”

With its recognizable design and inexpensive price, the car became a success story over subsequent decades and was one of the top-selling models of all time as well as the best-selling import in the United States in the 1960s, according to auto publications.

Despite its place in popular culture, sales of the Beetle had been lackluster in recent years. The German automaker announced in 2018 that the Beetle would go extinct.