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The sports world has never been as hot an investment as it is now, especially coming off of fan excitement over the men's and women's NCAA basketball tournament in March. Avenue Capital Group CEO Marc Lasry sits down with Yahoo Finance Executive Editor Brian Sozzi at the 2024 Milken Conference to discuss the possibilities of investing in certain sports areas, including women's sports and even Premier League soccer.

The University of Iowa and Caitlin Clark's appearance in the women's NCAA championship drew 18.4 million viewers to watch the college basketball game.

"That's more than I've watched a regular season game, right? I think there's only been a couple playoffs that have had higher ratings than that for the NBA finals. More than a baseball game, more than the World Series. More, by the way, than the men's NCAA," the former co-owner of the NBA's Milwaukee Bucks says. "So what that's telling you is there's a lot of interest in women's sports, and I think that's only gonna continue,"

Lasry touches on investments made into the PGA tour and other sports leagues through the Avenue Sports Fund.

Turning his attention to the US economy, Lasry says things have definitely "gotten harder for Americans" as inflation flourishes in an otherwise prosperous economic environment.

"The fact that you have a slower economy, even though it's positive GDP, is positive. The fact that rates are high is actually mean that the cost of doing business has gone up for businesses. And you're finding that some people had taken on too much leverage, and they've got to de-lever," Lasry says on credit conditions.

Catch more of Yahoo Finance's coverage at the 2024 Milken Institute Global Conference.

This post was written by Luke Carberry Mogan.