Binance partners with Ronaldo for NFT push

STORY: Cristiano Ronaldo is set to be the new face of non-fungible tokens (NFTs)

Binance announced its partnership with the soccer star on Thursday

They'll be creating a series of NFT collections as part of a multi-year agreement

Which will be available for sale on the company's platform

The first Ronaldo collection will be released later this year

Crypto companies are pushing sports partnerships in a bid to go mainstream

It comes as souring investor sentiment toward risky assets has led to a plunge in cryptocurrencies

That's also spilled over into NFTs, which exploded in popularity last year