How ‘Buy online, pick up in stores’ is driving retail profits

Millions of Americans are flocking back to the stores today to return some of the gifts they got for the holidays. Buying through Christmas Eve was up 3.4% from a year ago, according to MasterCard SpendingPulse with online sales led the way. Publicis Sapient Head of Retail Strategy Hilding Anderson joins Finance’s Brian Sozzi on The First Trade to discuss.