Yahoo TV

As consumers become more sparing with their hard earned money, quality and value are key. SharkNinja has that top of mind - and it’s paid off with customers.

SharkNinja’s CEO Mark Barrocas sat down with Yahoo Finance Reporter Brooke DiPalma to discuss the health of the consumer, social media strategy, and more.

Barrocas acknowledges that consumers are becoming more discerning with their spending, saying, "I think the consumer's been under a lot of pressure for the last couple of years... they're making real decisions and trade-offs about where they're gonna spend their hard earned dollars." While SharkNinja’s combination of high quality, high value products have been appealing during this period, Barrocas says “I don’t think we’re immune” to the more discerning consumer.

Still, persistent macro pressure is being felt in names across the retail space. To counter that pressure, Barrocas says SharkNinja is prioritizing research and development along with advertising and marketing. Social media plays a role as well. Users on Tiktok have popularized “hacks” for some of SharkNinja’s products – like using the Ninja Slushie for everything from kid’s orange juice to frozen rose. “What’s great about these products is that the consumer can kind of make it their own,” Barrocas says. “It’s really about the versatility and value of what you’re delivering to the process.

This post was written by Kathleen Welch