Yahoo TV

The freezer aisle at your local grocery store could have a completely different aesthetic soon as Cooler Screens — a smart screen developer — aims to integrate AI into display cases to advertise to in-store customers.

Cooler Screens CEO Arsen Avakian sits down with Yahoo Finance to discuss the services this technology will provide to consumers:

"Shoppers have been accustomed to static, analog, digital, paper signage in their stores during their shopping. So we built a technology that, just like Google or Netflix, it's understanding what people are interested in when they are shopping in a store, and it's providing relevant content that is dynamic, and it's appealing, and it helps hopefully people to find products that appeal to their either budget constraints or their dietary needs or any other consideration..."

Avakian explains how the technology works and how big names in the food industry are responding to this opportunity.

For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

Editor's note: This article was written by Luke Carberry Mogan.