Yahoo TV

Dynamic pricing, which adjusts prices depending on demand, has made its way into Wall Street conversations, specifically in the food sector. Recently, Wendy's (WEN) announced plans to begin testing dynamic pricing as early as 2025, yet the move met consumer backlash. 

Juicer Co-Founder and CEO Ashwin Kamlani joins Yahoo Finance to give insight into how his company aims to use dynamic pricing to help restaurants maximize revenue during slower periods of the day.

Kamlani explains what's at the core of the premise of his business: "Really what we are doing here is taking the concept of happy hour, which is intended to help the restaurant during a period which had normally be slow, and making it less static... Now, what could happen in this new world is that your favorite restaurant might have a slow Thursday night between 8:00 and 9:00 when they're normally busy and suddenly they could spin up a last-minute spontaneous happy hour and message all of their customers 'hey, good news, we're kind of slow today, if you come in during the next hour, you can get great prices that we don't normally offer.'"

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This post was written by Nicholas Jacobino