Elon Musk’s ‘Burnt Hair’ brings in $1 million

STORY: Elon Musk says he's sold a million dollars' worth of his quirky new perfume

'Burnt Hair' is described as 'the essence of repugnant desire'

and costs $100 a bottle

Musk said 10,000 bottles sold in a few hours

It's set to start shipping in 2023

The world's richest man has marketed other brainwaves in the past

including Tesla tequila and flamethrowers