TikTok, memes and Musk: Argentina election goes viral
STORY: Javier Milei has shot to the top of the polls in Argentina's presidential election race, with the help of social media, influencers, and maybe even Elon Musk.
The economist and former TV pundit's bitingly critical diatribes and theatrical rallies are easily edited into viral soundbites...
Which are then spread across social media, from TikTok to Instagram and YouTube.
Taking a page from the playbooks of former U.S. President Donald Trump and former Brazilian President Jair Bolsonoro, Milei has waged a guerilla-style campaign online against his more established political rivals.
His message is resonating with voters angry at triple-digit inflation, rising poverty and a looming recession.
Argentine influencer Eugenia Rolon says it's politics for the digital age.
"What interests me is social media. It is the new way of doing politics and an excellent tool for communicating proposals before the presidency, and proposals once you are in office."
Argentinians voted in a primary election in August, pushing Milei into first place in a huge shake-up to the race.
That put him ahead of current economy minister Sergio Massa and conservative ex-security minister Patricia Bullrich.
An expert in data and social media analytics, Diego Corbalan says Milei's message is getting through.
"Today, Milei's agenda is being discussed. Sergio Massa and Patricia Bullrich's agendas are discussed sporadically. If you look at metrics of interactions like mentions, views and engagement, Milei is always setting the agenda."
Milei has also gained high-profile online fans like controversial U.S. pundit Tucker Carlson and Bolsonaro.
Elon Musk has even weighed in, making an apparent reference to Milei's plan for rapid cuts to spending.
But his success online has also stirred criticism from opposition supporters who say Milei's libertarian ideas are radical, impossible to implement or even dangerous.
Milei's social media advisor Fernando Cerimedo told Reuters that support for Milei online was organic, downplaying previous comments he made to local media that AI-powered trolls were used to push social media support.
Opinion polls show Milei likely coming first in the October 22 vote, though confidence in the forecasts is low after they failed to predict the primary race.
- 半夜就來排！搶開多元計程車 執業登記考人潮爆東森新聞影音22,657 次觀看・7 小時前
- 全球每年10億條廢輪胎 拚華麗變身電動車電池 智利新創造循環經濟Yahoo奇摩（國際通）15,792 次觀看・12 小時前
- 為錢鬧翻! 郭台強三度批魏德聖 不知惜福TVBS新聞網影音3,211 次觀看・7 小時前
- 【CC字幕】賴蕭配後首次專訪 賴清德親上火線談能源政策彭博士觀風向222,606 次觀看・2 天前
- 張艾嘉32歲兒子宣佈結婚 與超模女友相戀六年結連理娛樂星聞225,935 次觀看・1 天前
- 台北天母章魚哥里選區街訪 民眾怎麼看藍白合？【風向台灣 街訪 選戰倒數53天】風向台灣872,673 次觀看・1 週前
- 【總統大選】柯文哲惹議流失年輕、中間選票 藍綠想辦法搶攻東森新聞影音1,973 次觀看・7 小時前
- 美12歲童偷堆高機高速行駛 連撞10車 警方追捕1小時 險象環生全都錄Yahoo奇摩（國際通）3,096 次觀看・12 小時前
- 一分鐘報天氣/週四(11/30日) 週四至週末東北季風水氣增 北、東部轉雨氣溫降Yahoo奇摩新聞（報氣象）1,582 次觀看・11 小時前
- 豆腐自從知道可以這樣煮，我家1週吃3次，挑食的孩子也搶著吃，香！vegan 素食料理芭樂媽的家 Qistin Wong TV59,998 次觀看・6 天前