Consumers are still buying up Japanese whisky: Suntory CEO

53,216 次觀看・10 個月前

"We can't supply enough." That's what Suntory Holdings CEO Takeshi Niinami said about U.S. demand for the company's premium Japanese whiskies. The company also manufactures whiskeys such as Jim Beam and Maker's Mark in the U.S. Niinami says that, overall, consumers are trading down from ultra-premium to premium and premium to standard, which is reflective of the overall trend of consumer shifting their spending habits. When it comes to the recent surge in popularity of tequila, Niinami says the demand has stemmed from younger generations, but "mostly millennials." Niinami explains these customers are not drinking a lot, but they are buying premium options, though they are seeing a similar trade down from premium options recently.

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