Cereal sales soften: Are Americans buying less cereal?

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Cereal sales have gone soggy as indicated by the sales volumes of companies like General Mills (GIS) and the Kellogg Company (K) in the past two years. Yahoo Finance Reporters Josh Schafer, Alexandra Canal, and Pras Subramanian analyze why American consumers may be choosing not to start the day with a bowl of classic breakfast brands.

This post was written by Luke Carberry Mogan.