IMAX CEO: People want to 'see premium experiences'
The box office saw record numbers this summer with the releases of Barbie and Oppenheimer, and now Taylor Swift’s concert film is selling out movie theaters ahead of its release in October. IMAX CEO Richard Gelfond sits down with Yahoo Finance Executive Editor Brian Sozzi at the Goldman Sachs Communacopia & Technology Conference to discuss IMAX’s business.
Gelfond says, "the future of the moviegoing experience" is "through the lens of IMAX." Gelfond notes "the traditional movie business has been down from its peak in 2019, we’re tracking to that level now cause people really want to see premium experiences." Gelfond says Taylor Swift’s concert movie was "a breakout… cause people wanted a premium concert experience." "People are flocking to IMAX also because they want something different than sitting in front of their home screen and streaming," Gelfond adds.
On the Hollywood strikes, Gelfond explains that IMAX (IMAX) is "much more agile than almost any company in the entertainment space. And, in fact, we sort of see ourselves as a port in the storm." Gelfond notes that a lot of IMAX’s content is not impacted by the strikes and they are "very flexible." Gelfond adds that IMAX is a "very talent-friendly company" and they "really want" the Hollywood strikes "to settle in a way that talent feels good about."
Click here for more of Yahoo Finance's coverage from the Goldman Sachs Communacopia tech conference.
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