In the past, the term "progressive overload" was associated with bodybuilders. But in recent years, the technique has risen in popularity, with celebrities such as Gal Gadot and Hugh Jackman adopting the plans when preparing for film roles. According to Gavin Cowper of Exersci (exersci.co.uk), the concept refers to the method of strength training that advocates for the gradual increase in workload to stimulate muscle growth.