Meta unveils new Quest 3 mixed reality headset
STORY: Facebook parent Meta revealed the company’s next generation mixed reality headset on Thursday, ahead of an expected announcement from Apple of a similar product.
The new Meta Quest 3 is thinner than its predecessor and the company says it performs better thanks to a new Qualcomm chip.
Meta CEO Mark Zuckerberg teased the Quest 3 on Instagram, saying it features color mixed reality, blending augmented and virtual worlds.
It’s priced at around $500 and is expected to be released sometime this autumn.
“For today’s showcase, it’s all about VR games.”
Meta paired its Quest 3 news with its annual gaming showcase, previewing a slew of games including a Stranger Things VR title.
Several gaming industry announcements are scheduled for this month, including the Summer Games Fest and company-specific events from the likes of Microsoft.
But while Meta dominates the VR headset market, it struggles to sell its vision of an immersive “metaverse” beyond the gaming niche.
After a burst of interest during COVID-19, headset sales tumbled in the first quarter of this year.
The overall AR/VR headset market declined yearly by 54%.
Meta’s Reality Labs dropped in revenue by 50% year-over-year in the most recent quarter.
And there’s another potential challenger next week:
Tech rival Apple is poised to unveil its own first mixed reality device soon.
The iPhone-maker is expected to price its high-end headset at around $3,000.
But the company’s entry may reshape the nascent VR market, which Meta dominates.
Even in the gaming sector Meta is threatened by Sony, which released its own second-generation gaming headset the PS VR2 in February, with significant developer support.
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