Yahoo TV

Paramount+, the global streaming service from Paramount Global,  revealed a 60 feet tall 3D hologram of HALO’s iconic Master Chief: Spartan 117 in iconic locations around the world. The record-breaking hologram, dubbed the ‘HALOgram’, scaled the equivalent height of a six-story building and featured a custom 3D animation that saw the Master Chief land on Earth and assess the local surroundings.

This is the first global installation of its kind and featured cutting edge holographic technology combined with expert precision engineering to enable one of the most iconic characters in entertainment history come to life in epic fashion. Each installation weighed over 24 tons and was built using over 100m of metal trussing to house 126 square meters of specialist hologram gauze.

Placed against the stunning backdrop of some of the world’s most iconic landmarks exclusively for one day on April 17, bringing everyone’s favorite Spartan to life. The projection celebrated the global success of Paramount+’s hit series, HALO, which is based on the iconic Xbox franchise and has broken a new record as the service's most-watched series premiere of all-time in the U.S. and internationally.

The Master Chief hologram was produced for Paramount+ by Minute Media, Wavemaker and Kaleida, the iconic hologram company known for some of the world’s most iconic and memorable holograms and content.

In its adaptation for Paramount+, HALO takes place in the universe that first debuted in 2001 with the launch of Xbox®’s first “Halo” game. Dramatizing an epic 26th-century conflict between humanity and an alien threat known as the Covenant, HALO the series weaves deeply drawn personal stories with action, adventure and a richly imagined vision of the future.