Apple should buy Disney to grow the Vision Pro: Analyst
Apple unveiled its new Vision Pro mixed reality headset at the company's WWDC event. It's $3,499 price tag however may turn off a lot of buyers. Laura Martin, Senior Media and Internet Analyst at Needham & Co., however, has an idea. Martin suggests that Apple (AAPL) should buy Disney (DIS) to help build adoption of the new headset. Martin argues that Apple needs "a compelling content storytelling use case" for the Vision Pro to gain traction. She believes that with Disney's content, more people may be willing to purchase the headset.
But what about the Disney parks? Martin says Apple likely won't want the parks, but that those could be spun off or sold, given they are "really a good business, standalone."
Martin also covers Warner Bros Discovery (WBD). When asked about the ousting of CNN CEO Chris Licht, Martin says investors are betting more on WBD leadership than who is leading CNN. She also makes the case for WBD keeping CNN in its portfolio. "The only way to win the streaming wars is you must have entertainment content, and you must have news, and you must have live sports," Martin says, because when news breaks, it drives viewers to your app.
When it comes to the ongoing writers strike and a potential strike from SAG-AFTRA, Martin tells Yahoo Finance Live's Diane King Hall and Alexandra Canal that Wall Street investors will ultimately be the winners because "all of these companies are not going to be able to spend money on content and that won't be a competitive disadvantage."
Key video moments
00:00:21 Why Apple should buy Disney
00:01:19 What to do with Disney Parks
00:02:45 Reaction to CNN CEO stepping down
00:04:42 Who will win from the writers strike
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