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Bugatti has opened its first espresso bar in London's West End which serves an espresso shot for £50. Located in the luxury French automobile company's Mayfair showroom the bar is open to the public but was previously an invitation-only location. Ettore’s Espresso Bar is named after the company’s founder and patron, Ettore Bugatti, and serves up all your typical coffee drinks. But the showstopper is the Ettore Shot, a £50 pull of espresso served in a cup made from the carbon fibre that usually adorns Bugatti’s cars. Partaking in the special drink also gains you full access to the showroom and its lounge area so you can peruse the automobiles you previously needed an invitation to see. One of the company’s latest hypercars serves as a café backdrop and the showroom is decorated with various company merch, like the Bugatti Home Collection furniture. The Bugatti chairs, in particular, were specially designed with the same leather and blue-tinted carbon fibre found in and on the marque’s spectacular vehicles. Furthermore, the showroom features a selection of art installations and sculptures reflecting the company’s history and heritage designed to “convey a shared passion for the Bugatti brand and everything it stands for” . After taking your shot the trained barista pulls from the high-end Italian-made Ausonia espresso machine, Bugatti ambassadors are on hand to walk you through everything you’d want to learn about the brand. H.R. Owen says the idea was conceived before lockdown to allow fans of the brand to get a little closer to the hypercars on show.