Oktoberfest kicks off: How brewer Paulaner became one of the few beers served

Yahoo Finance Video
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Saturday marks the 188th Oktoberfest in Munich, Germany, drawing people from all over the world. Paulaner USA CEO Steve Hauser joins Yahoo Finance’s Rachelle Akuffo to give us a taste of Oktoberfest. Palauner brewery and their sister brewery Hacker-Pschorr 's products will be served at the festival.

In terms of sales outside of Oktoberfest for the business, Hauser notes that the “beer market is a little bit soft”, but that hasn’t impacted their company as much because consumers are “reengaging with classic beers” without having to spend as much money as they would on other luxuries.