Carlsberg warns drinkers to brace for dear beer
Beer drinkers might be in for a shock.
Carlsberg says they need to brace for higher prices ahead.
The world's third-largest brewer says inflation is hitting raw materials and transportation.
Overall costs per litre of beer are up as much as 12%.
Now the Danish firm says it will have to raise prices to offset some of that.
Even though it fears that could cut beer sales.
Carlsberg is doing fine for now though.
On Friday (February 4) it said fourth quarter sales hit just over $2.3 billion, beating forecasts.
It plans to raise its dividend as a result.
In case rising prices do hit demand, the company is now looking beyond its core beer market to find growth.
Products in focus include ciders, seltzers and alcohol-free beverages.
Carlsberg shares were up around 1% in afternoon trade Friday.
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