Apple introduces Vision Pro AR headset

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STORY: "It's the first Apple product you look through, not at," CEO Tim Cook said.

Vision Pro will start at $3,499, more than three times the cost of the priciest headset in Meta's line of mixed and virtual reality devices that currently dominate the AR/VR market.

The new headset will be available early next year in the U.S. with more countries coming later in 2024.