Manchester United and Adidas sign 10-year deal

STORY: Manchester United has signed

a $1.1 billion deal with Adidas

Adidas became the club’s official

kit sponsor in the 2015/16 season

The deal renews their partnership for 10 more years

It comes as United is still in talks to sell itself

Its U.S. owners, the Glazer family,

launched a formal sale process late last year

The previous Adidas deal linked part of the yearly payments

to the club’s participation in the Champions League

Failure to play in the league for two or more consecutive

seasons reduced its annual payments by 30%

United and Adidas did not immediately

comment on the terms of the new deal

Manchester United will return to

the Champions League this year