STORY: Going to the Super Bowl is every players' dream but hosting it could be a logistical nightmare in the wrong hands, with high stakes and a league that demands perfection for the world's most-watched annual sporting event.

Gallego anticipates some one million people will come through Phoenix's downtown, which has been super-sized since the city last hosted in 2015, with the number of restaurants nearly doubled and 10 million square feet of buildings added.

Arizona, which is hosting for the fourth time, sees little reason why it should not be counted among the more appealing options. This time around, the city's Super Bowl theme pays tribute to Arizona's Native American community.