Flames engulfed a semi-truck pulling a trailer emblazoned with the Coca-Cola logo in Bucharest, Romania, on Tuesday, November 29.
Local news outlets reported that the driver was unharmed and escaped the truck, which was a part of a Coca-Cola holiday campaign.
Previous Coca-Cola advertisements have shown similar company trucks covered in Christmas lights.
Video filmed by Mihai Bogdan Niculai on Tuesday shows the truck on fire in Bucharest. Credit: Mihai Bogdan Niculai via Storyful