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Do men feel more pressure than women to read the latest trending books?

SWNS
252 次觀看
2 個月前
<p>There’s no place like TikTok? More than seven in 10 (73%) Americans find it easier to relate to strangers in online communities than to people they know in real life.</p><p>A recent survey of 2,000 U.S. adults discovered 45% attribute this to being more comfortable communicating in written and visual form, and 43% said they can chat with their virtual pals for longer periods of time.</p><p>More than a third (35%) feel a strong sense of community when discussing their favorite media, such as movies and books, online.&nbsp;</p><p>However, when it comes to trends, men feel more pressured than women to read the latest trending book to keep up with everyone else (71% vs. 62%).</p><p>Overall, over half (55%) are part of a hobby-based community, with visual arts (29%), reading (28%) and gaming (28%) proving the most popular.</p><p>Conducted by OnePoll on behalf of&nbsp;<a href="https://www.thriftbooks.com/blog/from-small-talk-to-booktok/" target="_blank" rel="noopener noreferrer" data-auth="NotApplicable" data-safelink="true" data-linkindex="1">ThriftBooks</a>, the survey also discovered social platforms are often the place to find recommendations or reviews for TV shows or series (59%), movies (56%) and books (52%). In particular, men are more likely than women to rely on social media for book (68% vs. 58%) and movie (62% vs. 52%) suggestions.</p><p>Seven in 10 (71%) were intrigued to learn more about a book because of a conversation on social media.&nbsp;</p><p>And it doesn’t stop there —&nbsp;54% are “always” or “often” on a social platform while reading a book, more so than while watching a movie (46%).</p><p>But being so engaged online often leads to FOMO, especially when it comes to movies (57%) and TV shows or series (55%). Interestingly, Gen Z only is more afraid to miss out on reading (63%) than on series (49%), concerts (44%) and sporting events (37%).&nbsp;</p><p>Forty percent usually first hear of trending reads through social media, compared to 20% who rely on word of mouth.&nbsp;</p><p>And 46% have been more envious of a #Shelfie, an image of someone’s bookshelf, than a selfie.</p><p>Readers are also getting literal about their literary picks, as 46% have found the “book” in Facebook, in addition to using Instagram (42%) and YouTube (42%) for book recommendations.&nbsp;</p><p>“Readers around the world have embraced social media as a way to connect with fellow book lovers, share their favorite picks, and bring beloved characters to life,” said a spokesperson for ThirftBooks. “It’s also a great way for people to find communities around their favorite books or authors that may not always be in their vicinity.”</p><p>Some use social media to exercise their bragging rights. While members of Gen Z are most likely to highlight how many episodes of a series they’ve binge-watched (67%), they’ll also brag about dressing up as a character from a favorite book (58%) and proudly share the number of books they’ve read or own (49%).&nbsp;</p><p>Shared interests can bring people together, but disparate ones aren’t necessarily deal-breakers —&nbsp;especially among Gen Z respondents, who are more likely to befriend or start a relationship with someone who doesn’t like the same book than other generations (86%).&nbsp;</p><p>“From #BookTok to book club roundups, social media is a great gift-giving resource for the book lovers in your life, and can inspire your own wish lists, as well,” the spokesperson added.&nbsp;</p>
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