Woman creates matching outfits for miniature horses and their owners
1 年前
A woman said she found a huge gap in the market - matching outfits suited to miniature horses and their owners.
Lana Grieve, 34, owns six horses - five of them miniatures - and used to sell horse blankets.
But she soon branched out to creating matching human riding clothes - such as leggings, t-shirts, sweatshirts, hats and accessories - so owners can match their pets.
She loves to showcase her own gear - by dancing around modelling them with her tiny horses - and has a wardrobe stuffed with matching outfits.
The businesswoman has seen Star Point Horsemanship become a six-figure business.
Lana, from Willits, California, US, said: "When I started my line for horses, it was after I saw a huge gap in the market.
"Nothing existed which fitted small horses correctly.
"And I never found any bright coloured prints out there for humans that suited my personality either.
"My goal is to have enough to match with my horses every day.
"When I go out, I coordinate as much as I can - when we dance together we're the centre of attention."
Lana started equine coaching in 2015 - and takes her trained miniature horses to competitions.
She said there were limited options for blankets and other riding equipment for small horses.
The ones that were out there were limited in colour - and her company Star Point Horsemanship was born.
So she started creating and selling equipment in unique, colourful designs in sized catering for all horses - even the tiniest ones, like Lana's miniatures.
They began flying off the shelves - and she realised the options for high-quality riding gear for humans in interesting designs was pretty limited too.
She said: "Originally with my whole product line it was horse products because there was a huge gap in the market.
"Then with the human clothes, I didn’t see any bright coloured prints or anything I would personally purchase for my personality, just plain colours."
So soon her brand was selling matching riding gear - for horses and their riders.
And one of her favourite things to do while matching with her animals - is dance.
She said: "One of my horses, Brooklyn, is my dancing queen.
"I do dancing videos with my other tiny horse, Teeny Tally, too."
She aims to create further unique designs for owners to match their horses.
Lana, who is 37 weeks pregnant, also has her sights set on creating a matching range for babies and children - and maybe a dog range too.
That way, eventually an entire family and their pets will be able to match with one another.
Horse lover Lana added: "Overall there has been an amazing response to the designs.
"When my little boy is born he'll be out there dancing with us in his matching clothes."
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