Many who studied Marine Fisheries call this as Sandwich Orange or the Color of Death. Most Marine Carnivores, even a Bull or a new born child sees the bright color as a sign of fascination, curiosity, as it glows in the silhouette of the water or even at the point somewhat tasty when the subject is hungry. I believe the International distress should be change from Bright Orange to Light Pink since the color is not easily eye strain especially at night, nowadays Life Jackets can be attached with a form of a waterproof GPS locator without using bright colors, the technology we use today can simply be useful if invested in a right way of dealing.