US online sales hit $7.2 billion on first day of Amazon event

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STORY: :: U.S. online sales hit $7.2 billion on first day of Amazon sales event

:: Source: Adobe Analytics

:: Total U.S. online sales across retailers rose 11.7%

on the first day of Amazon's Prime Day event

:: Source: Adobe Analytics

:: In 2023, shoppers spent $12.7 billion online

over the two days when the event was running

:: Retailers like Walmart and Target have launched

deals and events to compete with Amazon through July

:: But Amazon has been able to take away

market share with sizeable discounts

:: This year Amazon offered early access to deals

before the two-day event to pull forward some demand

:: Source: Numerator

:: The average spend per Amazon order was $60.03

in the first 32 hours of Prime Day this year

:: The average spend in 2023 was $56.64