What’s New for Super Bowl 2023? More Booze Ads Share Spotlight With Bud

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For the past 33 years, Anheuser-Busch InBev was the only company permitted to advertise alcohol at the Super Bowl. But this year things are different. WSJ advertising editor Suzanne Vranica breaks down what to watch for from both old and new brands. Photo Illustration: Alexander Hotz/WSJ