Why CEOs From Coca-Cola to Hershey Are Talking About ‘Price Elasticity’

WSJ
13,398 次觀看・1 年前
Consumer spending has held up relatively well so far despite inflation, but experts say we’re approaching an inflection point. WSJ’s Sharon Terlep explains the role "elasticity" plays in a company’s decision on whether to raise prices. Photo illustration: Adele Morgan