Women are becoming more confident in their purchases at male-dominated businesses
4 年前
From price-checking to handling repairs themselves, women are embracing all sorts of tactics to feel more confident in their buying decisions, according to new research.
The study of 2,000 women examined how women feel empowered by educating themselves and researching before making a purchase, especially in "male-centric" businesses.
The survey conducted by OnePoll on behalf of Continental Tire revealed when it comes to their cars, respondents want to make sure they know what they're talking about in a vehicle repair shop.
Three in four do their own research on pricing and repairs before entering an automotive shop in order to guarantee they receive fair prices.
Knowledge is certainly power and helps respondents feel assertive when it comes down to dollars and cents.
Sixty-five percent admitted they felt more confident entering a mechanic's shop after researching first.
Three in four women polled say they want to feel more confident beyond price knowledge and would like to spruce up their vehicle upkeep skills.
Young women are even more interested in taking control behind the wheel. Women 18-23 are 17% more likely than women 56 and older to want to feel self-assured in their vehicle know-how.
Thirty-eight percent want to learn more about engine maintenance and a third would like to have a firmer grasp on the different parts of an engine.
Some respondents have already mastered some key skills. One remarked she'll handle repairs to her car's transmission or brakes, while another said she doesn't need to call for a tow in case of a flat tire ? she'll put the spare on herself.
One area women want to have a better grasp on are the car wheels themselves.
Nearly two-thirds confessed to not feeling confident in their tire knowledge and a third want to know how to check the tire size and 30% wish they knew how to find out the remaining life in a tire.
Two-thirds of respondents admitted they couldn't inflate a tire without instructions (65%) or change a tire without looking at instructions (69%).
Courtney Hansen, Executive Producer and Host of "The Ride That Got Away" said, "It is incredibly important as a woman in the automotive industry in which I work, to absorb as much knowledge as possible. Knowledge is power. I grew up around cars, and understand a good bit about them, but I'm always reading, watching the pros, and researching to learn more and more in order to feel confident and informed when making purchase decisions, handling emergency situations, and when getting my vehicle serviced."
Unfortunately, there are still instances where women feel apprehensive about their knowledge and the treatment they receive because of it.
Three in five women feel uncomfortable in male-centric stores due to men assuming they lack knowledge about the area the store services.
Sixty-two percent of female drivers felt insecure about their knowledge in automotive stores while 49% confessed to feeling out-of-the-loop in computer/technology shops.
Other places women have felt insecure included liquor stores (49%), financial institutions (43%), and grocery stores (41%).
Still, many women can get a sense when they're being taken advantage of. Two in five (41%) have followed their gut and refused a service because they had a hunch they were given an unfair price.
Two in five women have asked a man to accompany them to a "masculine" business so they don't get taken advantage of.
Of those women who asked a man to accompany them, over half had originally visited the store alone but returned with a man to guarantee they received the best service.
Hansen added, "Continental Tire's website and social media pages are loaded with important and helpful information that educates you on how to feel more confident when you're behind the wheel when getting your vehicles serviced, and when making purchase decisions. Their warranty program, the Total Confidence Plan, gives me extra confidence in how I'm caring for my ride and how I'm keeping my family safe on the roads. There are so many valuable tools to arm me with the knowledge I want and need."
相關影片推薦
- 1:47不鏽鋼管廠第三代開2千萬法拉利 國道自撞爆胎東森新聞影音22,123 次觀看・19 小時前
- 1:47誰替吳秉叡代投票? 葉元之公布影片:疑似楊曜|#鏡新聞鏡新聞55,687 次觀看・20 小時前
- 2:09追到加拿大! 美鷹會.華青幫聯手追債貴婦奈奈華視影音91,152 次觀看・21 小時前
- 2:21全球最年輕貨幣辛巴威「ZiG」曾一條麵包5億元 盼新幣解決通膨危機Yahoo奇摩(國際通)86,329 次觀看・17 小時前
- 1:57貓貓誤入退貨包裹 遭寄回數百英里「亞馬遜倉庫」六天沒吃沒喝幸脫困Yahoo奇摩(國際通)6,754 次觀看・17 小時前
- 1:35殯葬大亨董娘出車禍 家屬控肇事者毒駕惹禍|#鏡新聞鏡新聞98,124 次觀看・14 小時前
- 2:24烏克蘭98歲阿嬤逃戰火 靠拖鞋、拐杖獨自步行10公里 從「二戰存活如今卻一無所有」Yahoo奇摩(國際通)23,452 次觀看・21 小時前
- 1:41又有「都更孤島」! 萬華透天厝將被大樓包夾東森新聞影音8,594 次觀看・1 天前
- 1:4131歲接家業! 殷琪婚姻兩度觸礁又未婚生子民視影音550,573 次觀看・2 天前
- 1:35已婚男帶女子住高檔摩鐵 突然猝死妻錯愕|#鏡新聞鏡新聞16,742 次觀看・1 天前
熱門必看
- 6:29精華|哪些星座E人最多?射手不負眾望奪冠啦~唐綺陽談星室21,820 次觀看・2 天前
- 10:42一日快玩高雄怎麼玩夠本? 南部粽、彩色港口!10大景點全攻略Yahoo創作摩人43,494 次觀看・1 週前
- 8:41【戰鬥陀螺X】" 極限一擊!! " UX-02 惡魔戰鎚 官方改造範例測試 (ベイブレードバーストX、Beyblade )雷達之星280 次觀看・5 天前
- 12:49【換乘戀愛3】EP.17-20 周元三角戀結局好意外?節目剪輯騙倒觀眾?成員最新近況更新來哩!Ki笑人生242 次觀看・1 天前
- 20:51想降膽固醇看這集|吃這些不用擔心高血脂 Ft.阿環小姐 [送你營養吃]黃君聖Sunny營養師34 次觀看・1 天前