Lego grabs bigger share of the declining toy market

Reuters Videos
1 年前

STORY: Denmark-based Lego says its sales in

January through June rose 1% to $4 billion

By comparison, Lego sales grew

17% in 2022 and 27% in 2021

But that 1% increase comes as the global toy market dropped by 7%

Lego's consumer sales grew 3%, meaning it

grabbed market share from competitors

like Hasbro and Barbie-maker Mattel

(Niels Christiansen, Lego Chief Executive)

"It has been a challenging six months for the toy industry... But we've taken market share and have grown 10% faster than the market."

The company has opened 89 new stores in the first

half of the year and plans to open around 60 more

More than half of the new store

openings in 2023 will be in China

The company's operating profit fell 19%

Lego has not raised prices this year

and said it has no plans to do so