Will Amazon Prime Day push Prime membership to new heights?

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Amazon Prime Day, the e-commerce platform's (AMZN) annual discounted retail day, begins today and lasts until tomorrow, Wednesday, July 17.

Emarketer principal analyst for retail and e-commerce Sky Canaves joins Wealth! to give insight into what both Amazon investors and frequent shoppers can expect from Prime Day this year and the biggest deals across multiple product categories.

Canaves claims that Amazon will stick to what it has done before: "Offering those compelling deals and benefits for Prime members to highlight the value of Prime membership and drive more signups. And that continues to work. We forecast that Amazon will add more than 5 million Prime users this year for a total of more than 181 million. So that's more than two-thirds of the US population."

For more expert insight and the latest market action, click here to watch this full episode of Wealth!

This post was written by Nicholas Jacobino