Tesla launches $250 tequila, runs out in hours

Reuters Videos
4 年前

Tesla Tequila.

Blink and you missed it.

Because Elon Musk's latest venture quickly flew off the virtual shelf.

The Tesla CEO made good on his promise to sell the drink two years after teasing the plan in a tweet.

Pictures of the $250 beverage revealed a lightning bolt-shaped bottle.

And the Silicon Valley billionaire is no stranger to selling quirky products in limited one-time sales.

He sold flamethrowers at $500 a piece in early 2018, raising $10 million for his high-speed tunnel venture The Boring Company.

Musk has also sold 50,000 Boring Company hats.

The entrepreneur has often taken umbrage at short-sellers, and in 2018 sent a box of shorts to hedge fund owner and Tesla short-seller David Einhorn.

The “Short Shorts” also appeared on the Tesla shop website.

Musk tweeted the idea of 'Teslaquila' on April Fool's day in 2018.

His efforts to trademark the drink in October of that year were frowned upon by Mexico's tequila producers.

According to the website, Tesla Tequila will be available only in selected U.S. states.

Including New York, California and Washington.