How Millennials are pushing the rise of private-label brands

Yahoo Finance Video
70,717 次觀看・1 年前

Private-label brands used to be dismissed as lower quality or cheap. But not anymore. Goldman Sachs Managing Director Jason English explains that millennials, who are now the ones forming households, don't share that same stigma. English, who covers consumer staples stocks, says it presents a problem for companies who bank on having well-known brands. 

When it comes to his coverage, English is not favoring General Mills (GIS), Campbell Soup (CPB), or J.M. Smucker (SJM), because they have "underperformed" and "their businesses are really going to be challenged." As for stocks he likes, "we want more global-facing businesses," English says, highlighting Mondelez (MDLZ) and Colgate-Palmolive (CL). English also likes BellRing Brands (BRBR) saying the company is "absolutely on fire."