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15 years after buying Reebok, German sportswear maker Adidas on Monday said it was considering a sale of the company as part of its strategic options heading into 2021.

The decision on the sale will be announced on March 10 of next year, when the company officially presents its new strategy.

Adidas first purchased Reebok back in 2005 for $3.8 billion to compete with Nike in the United States, but a lack of progress in turning it around led to repeated calls from investors to dispose of the brand.

Retail analysts say that recent collaborations with celebrities like Cardi B and a refreshed focus on women's apparel have put the brand in a better place.

Adidas said in November that it was expecting a drop in overall sales for the last three months of the year despite a return to growth in China and strong demand for running gear and products designed by singer Beyonce.