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STORY: This year might be different. Apple TV+'s 'CODA', a heartwarming story about the daughter of a deaf couple who is torn between her love of music and her fear of abandoning her parents, is a leading contender on Sunday for the film industry's most prestigious award, having claimed the top honors from the Producers Guild and Screen Actors Guild.

"It would be great for a streamer to win, I think, because it just expands the landscape," said 'CODA' star Marlee Matlin, who was the first deaf actor to receive an Oscar for her leading role in 1986 film 'Children of a Lesser God.' "The options for film and opportunities. Why not? I think it would be awesome."

Producer of 'The Power of the Dog', Pierre Frappier said: "I've seen so many big screens in so many houses. It's not like it used to be on the little screen that you were watching. Before the TV was smaller than me, now it's bigger than me and so I'm talking in size, and so it gives us also a very real relationship with the cinematography of the movie we're doing."

The industry's resistance to the growing influence of streamers, and in particular Netflix's willingness to mount multimillion-dollar Oscar campaigns, appears to be fading.

"It really depends on what the Academy does from here, whether a Netflix win would be a portent of doom for the movie business. I don't think it would, but the Academy probably needs to step in. You know, they've had rules for the last couple of years of necessity, that say you can qualify for the Oscars if you start streaming the same day that you play in theaters. You have movies that have barely played in theaters but have streamed a lot that are up for awards. At some point, the Academy I think needs to assert itself on behalf of the movie going experience or that's going to doom the Oscars as another version of the Emmys," said Awards Editor of The Wrap, Steve Pond.