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STORY: Hugo Boss is cutting its sales outlook again, amid doubts over demand in key markets like China.

The German fashion house said Monday it expects annual sales of up to about 4.35 billion euros - or a little over $4.7 billion.

Boss has flagged concerns over demand in China, where an economic recovery has proved uncertain.

It has also raised worries over U.S. consumer sentiment ahead of the country’s presidential election.

Those warnings have caused its shares to slump to their lowest since 2022.

On Monday, the firm reported a 1% dip in preliminary second-quarter sales.

The slowdown comes even as Boss embarks on an expansion mission.

Last year saw it ramp up marketing spending and open more than 100 new points of sale.

It all adds to growing gloom for premium brands.

Also this week, Britain’s Burberry issued a profit warning and scrapped its dividend.

And Swiss watches giant Swatch - which owns upmarket names like Omega - reported a big drop in sales, again citing China.